Who this is for
SME owners, startup founders and agencies whose marketing runs on manual effort: follow-ups in personal inboxes, lead lists in spreadsheets, reports assembled by hand.
The problem
Most businesses do not have a marketing problem. They have a connection problem. The website, the campaigns, the follow-up and the reporting all exist, but none of them talk to each other, so people fill the gaps with manual work.
What changes
- Fewer repetitive hand-offs between marketing and sales
- Leads captured, categorised and routed automatically
- Reporting that assembles itself instead of being built every month
- Processes documented as working systems, not as memory
What I can implement
- Workflow automation across your existing tools
- Lead routing and follow-up systems
- CRM and process integration
- Campaign workflow design
- Reporting flows and dashboards
- Marketing operations and SOP digitisation
- Automation strategy
- AI-assisted workflows where they are genuinely useful
How the work runs
- Map the current process as it actually runs, not as it is supposed to run
- Find the steps that leak time, leads or information
- Design the smallest system that removes them
- Build, test and document it so your team can run it without me
Proof
Two hours of daily operational work saved in an education context by restructuring how enquiries and follow-up were handled.
