I started in digital by building websites and fixing practical business problems. Since 2020, that work has expanded into marketing, automation, analytics, operations and MarTech - usually in situations where a business knows what it wants to achieve but the systems behind it are disconnected.
Today I work as a Digital Solutions Architect, combining commercial thinking with hands-on implementation. My work sits between the plan and the tool: understanding what a business is actually trying to do, then building the smallest system that does it.
That has meant launching an e-commerce marketplace for home bakers during COVID, building the digital infrastructure behind a coaching business and a speaker’s personal brand, growing B2B LinkedIn presences from scratch, and running marketing operations for an industrial contractor in Saudi Arabia - tenders, vendor portals, dashboards and all.
I am based in Jubail, Saudi Arabia, and work with businesses across the GCC, India and international markets. Alongside client work, I run Expedigit, my independent consultancy, and help my family’s café in Kerala with its marketing.
What I care about in this work is simple: systems that real people can actually run after I leave, and numbers that change decisions rather than decorate reports.
