Daily Reach to Home - Brand Identity
I created the logo, visual direction and Instagram-ready brand setup for a local meat and fish delivery business.
The project
Daily Reach to Home was a meat and fish delivery business with a name, but no visual identity. I designed the logo, colour palette and typography, then showed how the identity could work in delivery and packaging-style applications.
The design needed to stay legible at small sizes and recognizable across packaging concepts and social media. I also set up and optimized the Instagram profile for launch. The brand was launched and used publicly; the packaging and signage images shown here are presentation mockups, not claims that physical signs or boxes were produced.
My role
Logo design, colour and typography direction, brand-application mockups, and Instagram profile setup.
Selected work
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